Facebook for business - reaching out with ease

Date: 04 November 2014

If you are not already be running a Facebook business page, chances are you're thinking about it.  If you have a Facebook business page you will agree that it is a great way to maintain rapport with your clients, build a bigger audience and help raise awareness for your brand, product or service. 

Recently however, Facebook changed the rules surrounding business pages.  This means that your organic reach won't go as far as it once did, for a number of reasons.  There are now so many businesses with Facebook pages that the amount of people posting at any time can be enormous.  This affects whether your post will specifically appear in the newsfeed of followers.  You now have to work a little harder to have your posts seen by more people.

So what is organic reach?

This is the total number of people who see your post through unpaid distribution, generally those who have chosen to follow or like your business page.  But if they're not online at the time of your post, it may be missed altogether.

Here are some strategies to increase your organic reach on Facebook.

Be open

There is no better way to build trust with your audience than to be open.  By making your brand and team relatable by posting real photos, updates and behind the scenes information about what goes on in the company (within reason) you can truly gain trust with your followers.

Be available

Let your fans know you're there for them.  By encouraging interaction and responding to this, you are providing access to you and your product or service.  Think about different ways your fans can interact with you whether this is through forums, or other social media platforms such as Twitter and Instagram.  Perhaps look at running competitions - even if it's for product or a movie voucher.  Each of these ideas will help you expand your organic reach and potentially gain a wider following.  Everyone likes to win stuff!

Be positive

This one almost speaks for itself.  Before posting anything, think about your social media marketing voice.  What kind of character or persona are you trying to portray?  What's the tone you intend to use?  Be mindful of the language, whether it be playful, savvy or a tad more formal and ensure you always post with a purpose.  Is your post to inform, entertain or sell?


Sigrun Steinhagen

Sigrun Steinhagen is our sales and marketing go to person. Sigrun is in charge of marketing TvA's products and services. She has 15 years marketing experience in a range of industries (manufacturing, FMCG, export, and professional services) and has been active in social media since 2011. Leave a comment below or reach her at Sigrun@tva.co.nz or 578 3386.

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